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What is Social Media Marketing?

Social media is a powerful way for people to discover, learn about and follow brands.

Businesses of all sizes can use social media marketing to reach potential customers and prospects. Social media marketing can be a powerful tool for achieving remarkable results. It can help you build brand advocates, drive leads and sales, and create devoted fans.

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Social media marketing has many benefits

Social media marketing uses the power of social media networks to help you achieve your branding and marketing goals. It’s more than creating business accounts and posting whenever you want. Social media marketing is a dynamic strategy that has measurable goals.

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A successful social media marketing strategy

While every company will have a different social media strategy, here are some common traits:

This also includes making use of the many formats that social media has to offer, such as images, videos and stories, live streams, online shops, and so forth.